Home

I’ve seen several ads as of late that deal with inside versus outside. For those unfamiliar with the concept, watch this episode of Monsterpiece Theater. Now let’s look at some ads.

Yin Yang Martial Arts School, Slovenia

What’s inside is more than what you see outside. I’m in print ad heaven! Love. These. Ads. This is such a clever way to show the intangible benefits of martial arts training.

Nutripro Cachupin, Chile

What’s inside doesn’t have to cost a lot. Somewhat the opposite of the Yin Yang ads, these use a similar approach to demonstrate value.

Pro Infirmis, Switzerland


What’s outside shouldn’t matter at all. WOW! Such a simple concept, but such a powerful message.

So the next time you hit a wall brainstorming, try the usual tricks — look at the problem from the opposite angle, make the problem bigger, make the problem smaller — and try looking at it from the inside versus the outside.

About these ads

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s