I loved it. And yes, I’d do it again if given the chance.
I haven’t always felt this way about Helvetica. At college, Helvetica was to be avoided at all costs. It was a boring, staid font with all the personality of white bread. I remember my first real job interview. A guy named Brian — we’ve been friends now for over 10 years — asked me what I thought about Helvetica. I don’t remember my exact response, but I believe it involved the words “blech” and “never in a million years.”
What happened? Why the change of heart about Helvetica?
A little over a year ago, I finally saw the documentary Helvetica. It was nothing short of amazing. By the end of the film, I didn’t just want to use Helvetica. I had to use Helvetica. Our love affair has been going strong ever since.
Some fonts have such strong personalities that they drive the overall design. The font sets the tone. You just design around it, try not to clash with it and stay out of its way. Helvetica isn’t like that because Helvetica isn’t a font. It’s a design tool. Its letterforms are so perfectly crafted and pleasing to the eye that it takes on the personality of the design around it — something I couldn’t appreciate right out of school.
So if you’ll excuse me, I’m sure I need mini-business cards too.