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OMG! The client forgot it’s Mother’s Day. Quick, we need an ad ASAP!!
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Photo of suburban MILF receiving product as a gift. — CHECK!
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Script headline that says “Don’t forget Mom on Mother’s Day.” — CHECK!
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Bonus points for a photo of super-cute kid presenting the MILF with the product. — CHECK!
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Approved! Run it!!
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Ugh. Creatives, we can do better than this. Let’s look at some different takes on Mother’s Day.
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The stark reality of being a mom? You’re going to become very tired of hearing the word mom. The first time I heard someone call my mom by her first name, my reaction was “Who is this Robbie person? And why is she in our house?”
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These Swiss Fleurop-Interflora ads are brilliant! They make you remember similar situations from your own childhood with a smile. They go beyond just reminding you that Mother’s Day is fast approaching. These ads make you want to do something really nice for your mom.
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While not specifically Mother’s Day, I love, love, LOVE this ad! In the end, it’s not how you became a mom, it’s that you are a mom.
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So next time you’re faced with a Mother’s Day ad, don’t just phone it in. Make it funny, make it emotional, make it worthy of all the women who do the toughest job on planet Earth. And a very happy Mother’s Day to my mom Robbie and my mom-in-law Debbie!

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