Men, misters, gentlemen, sirs — they’re nowhere to be found in the new K-Y Intense ad. And a few women I know would argue that nothing is missing, thank you very much.
Keep your eyes open for the new K-Y Intense commercial airing September 5th. Why? Because it’s the first K-Y ad featuring a lesbian couple.
A spokesman for the brand said, “Since 1998, KY-Brand has sponsored dozens of LBGT and HIV/AIDS organizations and has also participated at LGBT Pride celebrations and other community events.”
Gay male couples have been featured in print advertising since 2008 and now the brand is continuing its tradition of support and visibility with advertising that is inclusive of lesbian couples.”
K-Y Intense is a product specifically aimed at women. Why wouldn’t you market it to couples comprised of only women? Bravo! Well done!! And it’s about time.